Oman to invest $20 billion in rugged beauty to lure upscale tourists - CNN.com: "Oman's natural beauty remains relatively untouched compared to the Gulf's developed urban centers. Don't visit expecting Dubai's skyscrapers and shopping malls. Oman touts the quiet grandeur of its mountains, deserts and beaches, according to Sultan Bin Hamdoon Al Harthi, head of the Muscat Municipality."